Senior Product Marketing Manager

Bitdefender is seeking a highly motivated, versatile, and strategic product/solution marketer to join the team. In this role, you will drive the go-to-market execution of Bitdefender enterprise security solutions. You will own messaging, positioning and evangelism, and supporting demand-gen and field and channel enablement activities.

The successful candidate will be directly responsible for driving our marketing content and activities, including demand gen campaigns. They will be the spokesperson and subject matter expert for their product or solution portfolio. They will be a creative, out-of-the-box thinker, unafraid of challenging the status quo. They will be adept at working with cross-functional teams across the US and Romania to successfully meet their objectives.

Responsibilities:

• Develop marketing content for all stages of the buyers’ journey including presentations, whitepapers, solution briefs, landing pages, videos, blogs, etc.
• Create tools to support the sales cycle such as sales kits and buyers guides, as well as tools to support demand generation assets and activities such as webinars, infographics, etc.
• Act as a subject matter expert for the product with analysts and press, as well as with customers and partners at tradeshows and events.

•  Drive product launch activities jointly with other members of the product and marketing team.
• Support in sales enablement efforts through product training and creation of enablement tools such as call scripts, training presentations, cheat sheets, and more.
• Be the market expert by maintaining a constant pulse on the customer experience – from the customer use case to user persona to competitive landscape - through regular customer contact and monitoring of the enterprise software security market.

Requirements:

• 5+ years experience in Product Marketing, experience in a related marketing field or Product Management/sales is acceptable as well.
• Domain expertise in security.
• Experience with marketing disruptive products in the marketplace is desired.
• Strong and prolific writing skills across both long form and short form collateral.

• Excellent interpersonal and presentation skills in front of customers, sales and executive audiences.
• Experience with product/technology evangelism in 1x1 discussions and industry events / conferences.
• Demonstrated ability to work effectively with internal cross-functional teams and external customers
• Demonstrated ability to work across continents with global team members
• Proven project management skills for large scale and complicated projects.
• Comfortable/active with corporate social media (Twitter, LinkedIn)
• Must be self-motivated and a proactive self-starter with ability to handle multiple complex tasks
• BA/BS degree required, MBA/MS desirable
• Some travel (up to 30%) will be required

The informations regarding the protection of your private data is available here:  

https://www.bitdefender.com/media/materials/gdpr/notice_gdpr_policy_bitdefender_candidates_eng.pdf  

Informatii referitoare la prelucrarea datelor dvs. cu caracter personal sunt disponibile aici.

https://www.bitdefender.com/media/materials/gdpr/informare_protectia_si_confidentialitatea_datelor_in_bitdefender_candidati.pdf