Marketing Manager

About Uber

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

About The Role

The Uber Eats Marketing Manager role is a unique opportunity to help grow one of Uber’s newest services: Uber Eats, which is in the process of expanding in a big way.

Uber Eats is looking for a highly strategic and analytical marketing manager who can take charge of the customer story for Uber Eats in Romania while meticulously unpacking the key growth levers for our business. This is an intense “startup-within-a-startup” role, and as a part of the team the right person will be comfortable in an an environment requiring flexibility and initiative able to operate and coordinate across multiple teams.

What You’ll Do

• Opportunity Identification: Quantify everything you do by leveraging eaters, restaurant and delivery partner insights, conduct analysis and experimentation to identify the highest value opportunities for communication or partnerships.
• Campaign Planning & Prioritization: Structure communication message and delivery (e.g. channel, format) in order to achieve targeted outreach goals based on need and opportunity
• Partnership Development: Identify strategic partnerships to grow the Uber Eats brand and build awareness in the city — this could be a campaign with a well-known influencer, chef or restaurant, to a strategic partnership in order to attract more delivery partners to our platform.
• Informing Promotional Spend Decisions: Act as a thought partner to the General Manager concerning decisions on how to best deploy the promotion budget in order to accelerate market penetration and market share capture
• Communication Channels: Help develop channel efficiency and effectiveness for our campaigns to maximize impact and growth
• Content Crafting: Serve as the voice of the Uber Eats brand in Romania 's market, helping to establish content that is beautiful (lots of food photography!), approachable, fun and action-oriented. You can craft a compelling narrative across different channels - you know how to match the message to the medium
• Accelerate our path to a market leadership position
  

What You’ll Need

• A minimum of 3 of years of experience of digital marketing, user analytics, and/or consulting experience in a fast paced environment is expected
• Know how to meticulously unpack the key levers for growing a business through analysis and experimentation
• A good mix of creativity, operational and growth hacking skills, proven by working in different fields or on different projects.
• Own Growth Efforts for Eats in the market
• Experience making data-driven marketing decisions, A/B testing, and other analytical tools; experience with SQL or other database querying tools an asset
• You’re a results-oriented self-starter, and a great communicator.
• An eye for design, and comfort wielding tools like Adobe Illustrator and Photoshop would be a plus
• Language - Excellent spoken and written English, mandatory Romanian proficiency
• Strong organizational skills to juggle many tasks without losing sight of the highest priority items.