Marketing Campaigns Manager

The Optymyze Marketing Nurture team is looking for a Marketing Campaigns Manager to manage programs supporting the lead life-cycle. The ideal candidate will be driven, enthusiastic, and innovative in their approach in leveraging automation & scoring to nurture leads – progressing the sales funnel by identifying buyer signals from an account level to uncover new business opportunities faster.

The selected team member will work on both creative projects, leveraging Marketo and CRM Dynamics. This role will have the opportunity to work on a variety of projects and be exposed to all aspects of B2B enterprise solution marketing.

This is what you’ve done:

1.      Project Management: You’ve worked with all levels of management and geographically diverse teams. You are a strong communicator who has championed projects to drive them to success.

2.      Marketing Automation: You’ve successfully built, managed and scaled multi-touch integrated marketing programs in Marketo. You have designed, assembled and executed nurture flows for prospects including entry and transition logic and rules, track-specific treatment considerations, and disposition (routing) of prospects that re-enter an active demand state.

3.      Campaign Management: You’ve collaborated with fellow marketing leaders and sales teams to deploy email marketing campaigns that increase response rates, engagement, and drive measurable pipeline.

4.      Measurable Results: You’ve leveraged A/B and multivariate testing to continually optimize impact of campaign efforts. You love analyzing data and using those insights to improve campaign performance.

5.      Database Segmentation: You’ve defined segmentation criteria to manage prospect lists by buyer persona, industry and/or product category for nurture programs. You map and document your nurture strategy, automation processes, programs and procedures.

6.      Process Improvement: You have defined and managed accounting processes and procedures (preferably in the SaaS industry) and found ways to eliminate manual processes (and the human interaction with data that creates errors).

This is you:

1.      Strategic: You are a strategic thinker with the ability to advise business partners and executives on long term plans, being able to identify trends and variances and seeing the bigger picture.

2.      Innovative: You easily set goals, drive initiatives, and collaborate up, down and across the organization.

3.      Passionate: You love what you do and thrive to be the best in what you do.

4.      Collaborative: You work to continuously improve solutions, messaging and sales collateral by fostering relationships with sales, marketing and product teams.

5.      Analytical: You are detail oriented and logical thinker with strong problem-solving and organizational skills.

6.      Quantitative: You are a data-head with a keen eye for detail and a comfort with processing, analyzing and reporting.

This is us:

1. Entrepreneurial: An entrepreneurial culture where you are encouraged to try new ideas and to quickly fail in the spirit of learning and continuous improvement.
2. Innovative: A team of smart colleagues that challenges the status quo and shares a passion to innovate, be the best, and win.
3. Visionary: A place where you are expected to make an impact at all levels and to redefine the box - not just think outside of it.
4. Successful: A renowned leader in a multibillion-dollar, untapped market with unlimited potential for growth.