Global Marketing Analyst

A Bitdefender Marketing Analyst supports the Consumer Team by delivering the data necessary for the day to day activities of the department, monthly reports or annual budgeting and forecasting.

The ideal candidate is a data enthusiast, with strong analytic and communication skills, eager to come forward with ideas and recommendations.

The role reports to the Marketing Operations Manager

RESPONSIBILITIES:

• Provide ongoing reporting by segment, channel, product and region, deliver insights into main drivers of performance and recommend operational actions to maximize sales performance

• Generating holistic dashboards by pulling data from different data sources and websites (ad servers, DSPs, ad management platforms, clickstream tools)

• Collaborate with Reporting and Web-Implementation Teams in order to optimization the internal reports

• Monthly monitoring the achievement of the annual sales channel target & propose corrective actions.

• Deliver business cases to evaluate the impact of new initiatives

• Actively involved in programs and actions in order to correlate, align and improve the reporting and analysis activities with other reporting and analysis teams

• Data cleaning, data restructuring, reports consolidation and relevancy check, in order to produce accurate and timely data that meets the needs of the management team

• KPIs definition, data collection, data analysis and result interpretation

• Participate in special projects or ad-hoc analyses in the commercial area as assigned

SPECIFIC TYPES OF KNOWLEDGE, SKILL & EXPERIENCE REQUIRED

• Experience in data analysis of more than 2 years

• Familiar with financial/economic and sensitivity analysis

• Ability to effectively synthesize and draw conclusions from complex data

• Understanding of data analytics and the ability to recommend the testing, analysis and update of campaigns in order to increase ROI

• Strong communication and presentation skills

• Abilities of assimilation and synthesis of technical information

• Open-mindedness for changes and novelty

• Creativity

• English is mandatory

• Graduate of an upper education institution

Will be considered a plus:

• Experience in SQL of more than 2 years

• Microsoft Power BI data modeling tool

• Knowledge of analytical tools and thinking including outcome-focused data-driven projects such as retrospective and predictive modeling, statistical and probabilistic evaluations, pattern and exception detection, or financial/economic and sensitivity analyses

• Experience with other reporting tools (R, Python) 

If you take up our offer, you will

• Work on great technologies & products;

• Be a member of a great and highly knowledgeable technical team;

• Be part of a multinational company;

• Benefit from career development programs;

The informations regarding the protection of your private data is available here:  

https://www.bitdefender.com/media/materials/gdpr/notice_gdpr_policy_bitdefender_candidates_eng.pdf