Chief Marketing Officer

Main Objective: Develops marketing strategy in order to grow the business.

Job Description:

• Define, create, plan and execute marketing strategies across all customer touch-points (retail, ecommerce, wholesale);
• Support the integration of marketing, online and retail stores sales to develop and implement the omni-channel strategy and increase brand/product awareness;
• Collaborate with IT development on design, architecture and back-end solutions for enhanced functionalities in order to ensure that the overall brand strategy for the company is translated;
• Ensuring a positive customer experience by shaping corporate strategy and operational activity, to ensure the customer experience is embedded in the business;
• Developing the marketing strategy for new and existing products;
• Overseeing implementation of the marketing strategy - including campaigns, events, digital marketing, and PR;
• Working closely with the company’s sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and data;
• Undertake continuous analysis of competitive environment and consumer trends;
• Influences present and future products by determining and evaluating current and future market trends;
•  Aligns the marketing strategy with the Offline Marketing & Online Marketing directors;
• Ensuring that the marketing team has all the necessary tools to achieve the objectives set by the company.

Requirements:

• Bachelor’s Degree required - MBA preferred;
• Proven track record of success in senior marketing roles;
• Finding the right mix of “new-marketers”, attracting and retaining talents;
• Mastering the science of analytics – understanding and using data analytics;
• Client relationships abilities and customer focus;
• Good knowledge of marketing research, statistical analysis, developing budgets, financial planning and strategy;
• Confident, driven and dynamic leader;
• Entrepreneurial mindset with the ability to spot original branding opportunities.

*Only eligible candidates will be contacted for an interview!