Brand Manager

Main responsibilities:

• As Brand Manager you’ll be working with all sorts of people, in marketing, advertising and research, to make sure your brand stays consistent and true to itself.

• Identity is important for any product in today's competitive marketplace.

• Having a good ‘brand image’ is therefore crucial to the ongoing success of that brand and it will be your role (although you won’t be alone) to make sure that the brand projects the right image and is not compromised or diluted across the world it operates in.

• You will develop integrated communications campaigns for our Postpaid Unit

• You will own the ATL communication strategy for specific products and segments, supervise production of all advertising materials (TVC, print, OOH , internet, radio) in line with brand guidelines

• You will manage the relationship with the creative agency, & other 3rd parties to develop creative concept  and execution

• You will own media strategy and implement effective media plan for specific campaigns to reach target audience also own and manage to allocated ATL production and media budget for campaign

Key competencies and experience needed:

• Proven experience in ATL campaign design and management

• Experience & good understanding of the digital performance campaigns

• Through understanding of the advertising productions processes (creative agency, production house relationship management) and media strategy in Romanian market

• Strong quantitative skills/proven ability to drive actions from market research interpretation

• Strong customer focus with proof of customer lead innovation

• Results driven individual, with excellent project management track record

• General Financial knowledge with a proven track record of budget and vendor management

• Interpersonal Savvy