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PepsiCo
On Premise Sp Chan&Brand Visib Exec Bev
Fișa jobului
Auto req ID: 166207BR
Job Description
SPECIFICS
Job Type: Regular
Job Description
SPECIFICS
- Develop trade channel relevant strategies, annual promotion plans, execution and evaluation starting from On Premise & Gas channel characteristics, needs and trends. Recommended changes in plan based on performance or market conditions.
- Develop relevant planograms for our beverages permanent shelf space, permanent tools and coolers according to the marketing strategies, SKU margins and rotation to ensure optimum product availability at POS in OP & Gas Station channels
- Develop perfect store plans & strategies according to POS/channel segmentation to achieve picture of success in Gas Stations/ On Premise channels & guide sales & channel development teams
- Lead process of building and developing tools/solutions for space management (assortment, planogram) that will differentiate PepsiCo from its competitors.
- Propose MHP range per channel in OP and customer in Gas Station for beverages
- Track and control of the On Premise/Gas Station & Brand Visibility beverages budget
- Seek and analyze relevant information from the trade universe, closely monitor competitive activity in the trade marketing area.
- Support Revenue Management Strategy based on Store Segments’ needs and PepsiCo’s priorities
- Gives input to volume forecasting process to Sales planning
- Supports sales team in meetings with key customers to sell in marketing plans and promotions
- 2-3yrs of experience in related area (category development/management, sales, commercial etc.). Full knowledge of all channel development principles and ability to drive category growth through these levers
- Experience in sales and / or marketing and the delivery of plans and vision through to the POS and shopper.
- Significant experience of project management
- Work-streams both internally and externally.
- Experience in channel planning processes to deliver PepsiCo plan ( E.g. Business Planning / Customer Planning).
- Ability to generate customer plans managing cross functional inputs
- Ability to overcome objections using combination of fact based evidence and influencing skills
- Ability to build & propose Brand Visibility plans in line with Category/Marketing brand book communication
- University educated
- English, Romanian
- Fully PC literate
- Team player
- Results orientated
- Marketing and sales background is desired.
Job Type: Regular
Nivel de vechime
Nu se aplică
Tip de angajare
Full-time
Ocupație
Marketing
Sectoare de activitate
Bunuri de larg consum