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Fortech
B2B Digital Marketer
Fișa jobului
Your Responsibilities
Tech Skills
- Write and optimize copy streams (for website, blog, LinkedIn, landing pages, email campaigns, advertising campaigns, video scripts) whilst mapping Fortech’s value proposition across various business segments
- Develop marketing collateral to support the B2B sales cycle (company presentations, brochures, case studies, expertise sheets etc.)
- Liaise with technical project managers and teams to maintain client projects DB updated for B2B showcasing needs
- Create the multichannel, business-oriented communications calendar
- Contribute to performance marketing tactics: SEO (keyword search, link-building, on-page/off-page optimizations, meta tagging, taxonomy) and SEM (text/display/retargeting Ad Campaigns)
- Support the development and maintenance of channels (e.g. web administration; liaise with the web development team, perform acceptance testing etc.)
- Steward LinkedIn brand advocates community engagement
- Partner with the outbound team to support the participation at B2B sales and networking events (brand activation plan, creative concept, production, coordinate logistical arrangements)
- Provide regular reporting and analysis of content, SEO, social and digital marketing campaigns performance
- Contribute to the overall B2B marketing strategy, along with the team
Tech Skills
- Minimum 2-3 years in a digital marketing role in a B2B environment
- Versatile digital copywriter with a proven track record, especially for B2B
- Digital native, at ease working with a variety of digital and social platforms
- Familiar with SEO & SEM tactics and tools
- Familiar with email marketing tactics
- Well versed with Google suite tools (Search Console, Google Analytics, Google Tag Manager, Google Ads) and other analytics
- Familiar with WordPress (or other CMS)
- Knowledgeable in HTML and CSS is an asset
- Proficient in written and spoken English is an absolute must
- Passionate about technology
- Experience in working with tech brands is a plus
- Experience in working with MailChimp is a plus
- A person on-the-go, at ease with time-sensitive projects
- A team player, able to adapt in a collaborative and dynamic work environment
- A self-organized individual, able to switch focus among competing priorities
- A detailed-oriented mindset, inclined toward analyzing data
Nivel de vechime
Nivel mediu de experiență
Tip de angajare
Full-time
Ocupație
Marketing
Sectoare de activitate
Tehnologia informației și servicii informatice