Vice President of Digital Marketing - $200K/year - Remote Work #3401

As a VP of Marketing - you will work closely with the CEOs of acquired companies to revamp the overall marketing strategy and vision. You will then take this vision and develop a data-driven set of marketing campaigns to generate quality leads across a variety of digital channels - including Google and Facebook.

We believe the best marketers are incredibly analytical and continually A/B test their campaigns. The best know that you can dramatically improve performance by monitoring key metrics and making micro-adjustments to generate truly quality leads.

You will manage a small group of marketing experts to optimize SEO/SEM, PPC, email marketing, social media targeting and website optimization. It will be important that you’ve had a long history of executing great campaigns in the B2B software space.

This role is a ‘growth hacking’ role - so you have to be excited about generating growth from nothing. This isn’t a role to simply create glossy tri-folds and vague ‘strategic plans’ - this is a roll-up-your-sleeves, get dirty, get hands-on and be super data rich-type of position.

As a VP - You Will

• Set a new vision for an acquired B2B mid-market software company
• Analyze historical closed deals to develop definitions of qualified leads
• Develop inbound marketing campaigns across Google, Facebook and other media to generate quality leads
• Increase the number of quality leads weekly - while reducing the CAC
  
  

Each week - you will work across several acquired companies to:

• Set a simple vision for the company or product
• Develop and optimize inbound marketing campaigns across Google Adwords and Facebook
• Implement A/B experiments to optimize lead to keyword buys
• Assess MQLs to increase quality and quantity of leads
• Hire and manage a successful team, mentoring and coaching them to success with clearly defined metrics
• Work to improve your team’s performance by 25% every quarter
• Improve automation within the marketing department
• Reduce CAC
  
  

Minimum Requirements

To be a great candidates for the VP of Marketing position - you must have experience successfully leading inbound marketing for a B2B mid-market software company in the past. You must view yourself as a ‘growth hacker’.

• 10+ years experience as a VP of Marketing, Growth Hacker or other senior marketing roles within a mid-market B2B software company with the budget management of at least $6M
• At least 5 years of hands-on expertise in inbound marketing - from lead scoring to SEO/SEM and PPC
• Expert in deploying Google Adwords and Facebook targeting to drive leads
• Experience setting a simple, compelling vision for a product or company
• Strong analytical capabilities and A/B experimentation techniques
• Experience leading teams of at least 10 people
• Excellent English, written and oral communication, and presentation skills
  
  

To be a great candidate for the VP of Marketing position - you must have experience successfully leading inbound marketing for a B2B mid-market software company in the past. You must view yourself as a ‘growth hacker’.

• 10+ years experience as a VP of Marketing, Growth Hacker or other senior marketing roles within a mid-market B2B software company with the budget management of at least $6M
• At least 5 years of hands-on expertise in inbound marketing - from lead scoring to SEO/SEM and PPC
• Expert in deploying Google Adwords and Facebook targeting to drive leads
• Experience setting a simple, compelling vision for a product or company
• Strong analytical capabilities and A/B experimentation techniques
• Experience leading teams of at least 10 people
• Excellent English, written and oral communication, and presentation skills
  
  

Crossover is redefining the way people work. A future where all high-skill jobs go to the cloud and big-data is used to help individuals and teams become more and more productive. Brick and mortar offices are history. The future of our workforce is global and will be built from teams collaborating from every corner of the world. We have embarked on an expedition to find and engage with that talent and are now in over 108 different countries. Crossover has developed a unique method of finding, curating, and managing cloud talent. Our platform connects customers to the world’s best people for both technical and non-technical jobs. But we don’t just find the best, we also provide the tools, training, and relationship building support to ensure success for long term growth.

Crossover Job Code: Romania-Bucharest-Vice_President_of_Digital_Marketing-201904-S-3401