DEICHMANN
Online Performance Marketing Manager RO&BG
Responsibilities:
• Managing online marketing channels to increase web traffic, conversion rate and sales, together with the headquarters based on KPIs
• Continuous optimization of the entire digital marketing mix (focus on SEA, SEO, Paid, Social, Display, Retargeting and Affiliate) to improve ROI
• Briefs the creative agencies for graphic content (banners, landing pages etc.)
• Responsibility for the performance marketing budget
• Planning, implementation and monitoring of annual, monthly and weekly budgets, overall and at the channel level
• Cooperation, coordination, negotiation and monitoring of external performance, advertising and media agencies
• Interpretation of regular e-commerce reporting, as well as preparation and elaboration of action plans
• Optimize the customer journey across all channels, from Ad Impression to Landing Page Experience
• Online marketing support for all online and offline promotions
• Close coordination with the online shop and social media
Experience and qualifications:
• University / College degree specializing in Business Administration / Marketing, Economics or a related field of study
• Several years of practical experience as Online (Performance) Marketing Manager (especially SEA, SEO, Paid Social, Display, Retargeting and Affiliate)
• Several years of practical experience with Google Analytics, Google AdWords and Facebook Ads Manager
• Experience with evaluating data and deriving action plans
• Goal-oriented and result-oriented working method
• Team player with a positive, empathic and communicative personality
• Self-initiative and responsible
• Very good spoken and written English skills
We offer:
• The chance to actively and sustainably shape the digital journey of Europe's leading shoe retailer
• Attractive salary and benefits package
• Training and personal development opportunities with the company
• The economic stability of a company with over 100 years of tradition and over 10 years on the Romanian Market
• A family working environment
• Young team with flat hierarchies and direct communication