Marketing Information Executive

Country Romania
Location Bucharest
Function Marketing & Sales
Level Experienced Professional
Appointment Type Permanent

Job Context/ Environment

Part of SCEA Planning & Reporting team overall the role of the Marketing Information function is to measurably increase the focus and yield of Marketing investment by driving the strategic planning and decision making process through actionable understanding of consumer needs and mechanisms of the market place.
The Marketing Information Executive reports to the Marketing Planning & Information Manager and is a key member of the P&I Team within the company. Working closely with other members of the Marketing Team, the job holder plays a key role in monitoring and reporting on the successful application of Marketing strategies.

Key Responsibilities

• Support marketing decisions by providing relevant information and analysis based on all market data;
• Analyze and translate in a continuous way the market changes, products and segments in order to generate insights on market trends and dynamics;
• Ensure that company’s marketing KPIs are effectively analyzed and regularly reported to the Management Team;
• Effectively manage key marketing meetings (CPMs) to ensure proper discussion happen and relevant decisions captured;
• Build and maintain appropriate market information systems;
• Monitor the competitive landscape and provide competition insights;
• Coordinate marketing information flows across the whole area.
  
  

Main Requirements

• University degree;
• Previous experience in a similar role;
• Experience in working with extensive datasets;
• Experience in data analysis, interpretation and summary presentations;
• Strong presentation skills;
• Experience in managing budget and in selecting and managing external suppliers;
• Good Excel and Power Point skills;
• High level of attention to detail, thorough analytical skills, objectivity, creativity;
• Strong interpersonal skills to communicate and interact with the people from different cultural backgrounds;
• Fluency in English language.
  
  

British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.