FLUOROCARBON POLYMERS

Marketing Executive

Job Purpose
This role will involve all aspects of Marketing including Planning & Research, Creative, Marcomm and New Business is a great role for dynamic and proactive person who is keen to learn and would enjoy varied tasks.

Main Challenges

• time delivery of projects Working with variety of sites, cultures and functioInternational reach and localising communications through various channels
• Engaging and managing expectations of variety of stakeholders
  Principal Accountabilities
• Primary and secondary research using own skills. Quantitative and qualitative analysis. Company/competitor analysis.
• Analyse product, demographic, market, customer, campaign, and website data to identify future trends, opportunities and risks that will assist the marketing team in optimising future campaign marketing and revenue generating activities
• Monitor, review and report on all business portals (associations, journals…)  and develop and leverage relationships with these portals to gain market intelligence
• Devise, monitor and evaluate audience segmentation models in support of the above.
• Lead generation – Provide support for sales team by developing prospect list for targeted markets and industries Measure, demonstrate and communicate success using KPIs
• Assist in marketing planning – Design, develop, report and review marketing campaigns through systematic management of projects followed with evaluation of outcome
• Events strategy - Research, recommend & assist with MARCOMM activities (. participating and engaging in split marketing exercises, email campaigns etc.)
• Assist in content & database build up for communications and internal development
• Co-coordinating internal business development activities
• Support sales teams with all aspects of CRM using present and future systems (SAP….)
• Arranging the effective distribution of marketing materials
• Assist in the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs
• Supporting other members of the marketing team.

Specialist Requirements

• Graduate calibre (Diploma with experience will be considered) – (Marketing & Business preferred)
• Analytical skills and advanced excel skills will be essential
• Competent in Microsoft office Suite and working knowledge of ERP software such as SAP
• Competent adopter of new software and technologies (familiarity with google analytics, AdWords, SEO, CRM systems….)
• Experience with InDesign/Illustrator/Photoshop or similar software would be an advantage
• Website CMS experience beneficial
• Knowledge and /or experience of B2B businesses (Preferably industrial manufacturing)
•  Project management skills