Marketing Automation Specialist - Project Based (IASI)

Skills

• Experience in an email marketing role in a fast-paced B2C or B2B company
  
• Expertise in building campaigns in Marketo marketing automation system 
  
• Well-rounded experience in email marketing with current knowledge of industry best practices, including CAN-SPAM compliance, GDPR, testing, delivery and deliverability issues, lead nurturing, segmentation and analytics/performance management
  
• Experience building, growing and optimizing customer nurture/engagement programs
  
• Experienced in reviewing and/or producing simple HTML files
  
• Proficiency in MS Excel
  
• Requires degree or equivalent relevant experience
  
• Excellent attention to detail
  
• Outstanding proofreading skills and an eye for good design.
  
• Strong project/programme management
  
• Very good level of English

• Act as main intermediary between Global Demand Centre and campaign owners
  
• Build Smartlists & Smart Campaigns for marketing campaigns across Xerox.
  
• Build assets in Marketo (emails, forms, landing pages)
  
• Set up nurture streams
  
• Set up & edit scoring & routing campaigns
  
• Set up Marketo segments including creating dynamic content emails
  
• Test all aspects of campaigns prior to launching
  
• Lists: Scrub, upload, and maintain (involves weekly scrub against Xerox unsubscribe list)
  
• Blacklist issue clean-up
  
• Set up reports/pull ad-hoc data requests/reports including using reporting packages such as DOMO and Tableau
  
• Analyze data
  
• Be involved in lead lifecycle set-up and maintenance
  

We thank everyone for applying, however only successful candidates will be contacted for an interview.