As a Digital Marketing Specialist, you will have an impact within the company through the following responsibilities:

• Coordinate, implement and optimize projects whitin the digital department while ensuring alignment with global, regional and local strategy.
• Knowledge acquisition and understanding of all Nestlé brands and products in the market as well as target consumers;
• Develop a constant monitoring and understanding of the "digital & eBusiness" landscape, both on the basis of internal and external resources, local and international, identifying trends and new opportunities;
• Help to develop & implement the eBusiness strategy in collaboration with other teams and work on corporate or brand-specific initiatives in the digital environment (ranging from content development, to websites development & maintenance, media campaigns, e-commerce projects, CRM initiatives, social media management);
• Internal communication of results and recommendations for similar activities (take-outs, learnings & recommendations)
• Develop, use and monitor a set of relevant KPIs and correlate with business objectives for digital initiatives, in order to assess the impact and to optimize activities through on an ongoing basis;
• Identify internal and external opportunities & trends to add value to digital projects.
• Direct management and maintenance of corporate digital owned assets.
• Ensure the compliance / approval of all activities in relation to Nestlé's standards and guidelines for digital and social media, as well as ensuring compliance with local legislation on personal data.
• Develop and apply trainings for internal digital capability building for other functions (Marketing, Sales etc)

 

Experience and qualification required:

• Knowledge about digital media: channels, techniques, KPIs, media buying, vendors etc . and previous experience in digital marketing, in agencies and / or in FMCG company, for at least 2-3 years in a similar role;
• Past experiences in advertising, media, or research agencies are a plus
• Bachelor/Master’s degree;

Abilities required:

• Project management and coordination skills
• Analytical skills & mindset
• Excellent interpersonal and communication skills
• Ability to develop communication strategies in digital
• Excellent knowledge of English
• Capable of running projects independently but also good team player

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