CRM Data Analyst

We are an international retail company with strong accent on dynamism, performance and fairness. Together we form a strong team where each of our colleagues contributes to our success.

Your qualifications

 · University degree in Mathematics/Statistics/Economics/Marketing and strong statistical background can be considered

 · 2-3 years experience in data analytics, reporting and data modelling is required

 · Good knowledge of advanced statistics methods

 · Excellent analytical, problem solving, deep understanding of the data potential

 · Strong experience in programming and creating/developing statistical models using statistical modelling tools, interface and code writing (e.g. SPSS, SAS, R, Python, etc)

 · Experience in using data warehouse tools (e.g. SQL, MySQL, etc)

 · Advanced user of MS Office Excel, PowerPoint, Word

 · SAP knowledge is an advantage

 · Fluent in English; German language is an advantage

Your responsibilities

  · Design and develop data mining, visualization and analytics processes based on identified CRM requests

  · Extract, clean and transform customers data for purposes of analysis, modelling/ segmentation and reporting

  · Analyze and model prepared data using advanced statistical techniques for the established business objectives

  · Build customer segmentation models and apply different scoring models

  · Build propensity models on business requirements (churn propensity models, affinity models for portfolio products, next best offer, price sensitivity models, etc) to support the business strategy

  · Create reports to show performance of different customer segments

  · Deliver actionable customer insights based on data analysis and propose tailor made actions (CRM campaign sending, assortment optimization, price adaptation, etc)

  · Identify target groups for CRM campaigns and provide customers selecting criteria input

  · Monitor and report loyalty program and CRM campaigns performance

  · Interpret, document and present analytical results to different business departments, providing conclusions and recommendations

Your benefits

Creating a pleasant and motivating working environment for our colleagues is one of our priorities. In addition to meal vouchers, voluntary health insurance, Kaufland also offers benefits that balance the personal and professional lives. 

Do you want to take the next steps and change your life? Hit APPLY to get started!